How to Watch the TPUSA “All-American Halftime Show” — The Alternative Event Airing During Super Bowl LX

As millions of viewers around the world tune in for Super Bowl LX on Sunday night, one conservative nonprofit organization is offering an alternative to the NFL’s official halftime spectacle.

Turning Point USA (TPUSA) will debut its first-ever halftime production, officially titled the “All-American Halftime Show,” a live-streamed event scheduled to run concurrently with the Super Bowl halftime. The broadcast is positioned as a separate viewing option for audiences who choose not to watch the NFL’s halftime show, which this year is headlined by global music star Bad Bunny.

The event represents a rare attempt to create a parallel cultural moment during one of America’s most-watched television events — blending music, politics, and media strategy in a way that underscores the growing fragmentation of the Super Bowl audience.

An Alternative to the NFL Halftime Show

Turning Point USA, a conservative nonprofit best known for its campus activism and political conferences, says the idea for the “All-American Halftime Show” was conceived by the organization’s founder, Charlie Kirk, prior to his death. According to TPUSA leadership, the concept was designed as a response to what they describe as the increasingly political tone of recent Super Bowl halftime performances.

Bad Bunny, a Puerto Rico–born pop and hip-hop artist with one of the largest global fan bases in music, has been outspoken on political issues, including immigration policy and criticism of former President Donald Trump. Those views, TPUSA argues, have frequently blended into his public appearances and performances.

“This is about providing choice,” a TPUSA spokesperson said in a statement. “Millions of Americans want entertainment that reflects values like faith, family, and freedom. This is for them.”

The organization has emphasized that the alternative show is not affiliated with the NFL and is not intended to disrupt the official broadcast, but rather to give viewers an option during halftime.

When and How to Watch

The “All-American Halftime Show” is scheduled to begin around 8:00 p.m. Eastern Time, aligning with the approximate start of the Super Bowl halftime, which typically occurs about 90 minutes into the game.

Super Bowl LX kicks off at 6:30 p.m. ET from Levi’s Stadium in Santa Clara, California, where the Seattle Seahawks and New England Patriots are competing for the Lombardi Trophy.

TPUSA has made the alternative show widely accessible through multiple platforms:

Free Streaming Options

YouTube: Viewers can search for “Turning Point USA” or visit the organization’s official channel.

X (formerly Twitter): The event will stream live on the official @TPUSA account.

Rumble: Additional livestreams will be available on the video platform popular with conservative audiences.

Television Broadcasts
The show will also air on several television networks, including:

Trinity Broadcasting Network (TBN)

One America News (OAN)

Real America’s Voice

Charge!

NTD.com

Availability will vary depending on cable providers and streaming services such as YouTube TV, Fubo, Sling TV, Hulu + Live TV, and Samsung TV Plus.

Who Is Performing

The “All-American Halftime Show” lineup features a group of country and rock artists with mainstream commercial success and established conservative-leaning fan bases.

Kid Rock, a longtime ally of former President Trump, headlines the event. Known for blending rock, hip-hop, and country influences, Kid Rock has sold millions of records over a career spanning more than two decades. His song “American Badass” has frequently been used at Trump rallies and UFC events.

Joining him is Brantley Gilbert, a chart-topping country artist who has earned multiple No. 1 hits, including “Country Must Be Country Wide” and “Bottoms Up.” Gilbert has also written songs recorded by other major artists, such as Jason Aldean’s “Dirt Road Anthem” and “My Kinda Party.”

Lee Brice, another prominent country singer, will also perform. Brice has scored eight No. 1 singles, including “Hard to Love” and “Love Like Crazy,” and is known for his emotional ballads and crossover appeal.

Rounding out the lineup is Gabby Barrett, a former American Idol finalist whose debut single “I Hope” became one of the most successful country songs of the decade.

TPUSA describes the performances as celebratory rather than overtly political, though messaging around patriotism and American values is expected to be a central theme.

A Growing Trend of Parallel Programming

Media analysts say the TPUSA halftime show reflects a broader trend of alternative programming during major cultural events.

“Whether it’s alternative award shows, parallel political conventions, or now halftime shows, we’re seeing audiences increasingly self-select based on identity and values,” said Dr. Michael Reynolds, a media studies professor at Northwestern University. “The Super Bowl is still a shared event, but the experience of watching it is no longer unified.”

The NFL’s halftime show has long been a lightning rod for controversy, from Janet Jackson’s 2004 “wardrobe malfunction” to more recent debates over hip-hop representation and political messaging.

This year’s competing halftime broadcasts highlight how the Super Bowl has evolved beyond sports into a battleground for culture, identity, and media influence.

The NFL’s Position

The NFL has not publicly commented on the TPUSA event. League officials typically avoid engaging with outside programming and have emphasized that the Super Bowl halftime show is designed to reflect the league’s global audience.

In recent years, halftime performers have included artists from a wide range of genres, including pop, rock, hip-hop, and R&B, as the NFL seeks to appeal to younger and more diverse viewers.

A Super Bowl With More Than One Stage

Whether the TPUSA “All-American Halftime Show” draws a substantial audience remains to be seen. Still, its existence underscores how the Super Bowl has become more than just a football game.

It is now a cultural mirror — one capable of reflecting sharply different visions of America at the same moment, on different screens.

As kickoff approaches and millions settle in for Super Bowl Sunday, viewers will have more choices than ever — not just about who wins the game, but about what kind of halftime show they want to watch.

And in 2026, that choice may say as much about the audience as it does about the performers on stage.